Coastline Realty, Inc.
Todd Ketcham
Todd Ketcham

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About Todd

 

After 30 years of working with books in both library and retail settings, I decided to turn my research and sales abilities to real estate. I secured a job at the reception desk at Coastline Realty, Inc. (Coastline Realty) during COVID-19, as the bookstore I had been running in downtown Lake Worth Beach was shut down due to financial hardship. I was fascinated by the business! Hearing the agents talking about their trials and triumphs piqued my interest. I love a challenge, and this looked to be right up my alley! I took the real estate course and passed the state exam in 27 minutes with a score of 97%. I have worked tirelessly to build my business. I have devoted hundreds of hours to learn real estate marketing, how to interpret real estate trends, and best practices from seasoned agents. Barely six months after receiving my license, I was diagnosed with early stage 4 cancer. I was unable to work for almost nine months while I underwent treatment. I put the time to good use. Rather than feeling sorry for myself, I used the research tools I honed while working in the library to delve into real estate. My innate curiosity has enabled me to have, as my broker says, “an almost encyclopedic knowledge base across a multitude of subjects.” My drive to succeed has pushed me to become an expert in my field. Whether you are looking to buy or sell, I am your go-to agent for all of your real estate needs. As a Florida native and long-term resident of Lake Worth Beach, I am well-versed in the South Florida lifestyle. I live here, work here, and play here - you can too! 

I bring my dedication to ethical service and attention to detail to each and every customer interaction.


Taking your Home to Market: 

At Coastline Realty, we understand the goals of sellers: best price, shortest time on the market, and least hassle. Coupled with our understanding of seller goals, our Greater Know How is demonstrated in four key areas:

* We manage the buyer experience (listing agents can be present for all showings - we know the property so we can personalize the sales pitch and present the property in its best light). Small things can make a big difference - having all the lights on creates a sense of openness and space.

* We are present at inspections to evaluate minor issues vs major concerns and receive a summary to prepare for any concerns the buyer may have. We put together quotes for repairs so we can negotiate effectively with the buyer to keep your expenses to a minimum. Our knowledge of construction helps us to evaluate buyer demands (this is also a good time to get a “read” on the buyer's motivation).

* Negotiation skills in both the offer phase and post-inspection phase are essential. We understand how buyers think and can advise you on the best course of action. Many of our sellers bought homes that were our listings. Later on, they wanted us on their side when selling due to their experience of negotiating with us on the buyer's side.

* Smooth transactions are what we strive for. We are able to anticipate many hiccups and resolve them before they become a larger issue. This is facilitated by our connections with tradesmen, title companies, mortgage companies, and attorneys forged over the last 35 years.
We work with other agents toward a common goal: the sale of your property.

When it comes to marketing your home, a one-size-fits-all approach is ineffective at best. That is why Coastline Realty engages in proactive marketing. In addition to offering open houses that are fully staffed with multiple agents, we will generate an MLS listing that is pushed to all real estate search sites, referrals from out-of-state brokerages, AI profiles of potential buyers for the purpose of targeted marketing, and “nosy neighbor” marketing for open houses, just to name a few. Where appropriate, we use humor to create a buzz and get the market’s attention. These posts are boosted to local and out-of-state markets to increase the potential buyer pool. When appropriate, we use postcards to get the word out about your property in your neighborhood and other target markets. Our use of traditional social media marketing such as “Just Listed/Sold” posts coupled with proactive marketing allows us to cultivate the largest possible pool of potential buyers. Our expertise allows us to determine the best strategy to take your home to market.

At Coastline Realty, we emphasize teamwork, not “teams.” “Teams” have a leader: the superstar agent. Under the superstar are listing agents and selling agents. Often, the priority is selling properties “in-house,” and it may be difficult for outside agents to get access for showings. This limits the number of eyes on your property. Many times, the superstar is not who works your listing. You may never even meet the superstar. We have been in the room when the buyer has commented on whether the agent was planning on coming to the closing to collect their check. It was not a comfortable moment. With Coastline Realty, you get teamwork which means that not only do you work directly with the agent you hire, but you also have the backing of the entire office for last minute showings, open houses, marketing, etc. We all work together with a common goal: to get your property sold at the best possible price and terms no matter where the buyer comes from.

Our agents regularly attend seminars and training sessions to learn the latest real estate trends and legal changes in the field. They have certifications such as Certified Real Estate Marketer, Certified Listing Marketing Expert, Certified Real Estate Negotiator, and others.

I focus on the details so you don't have to. 
I will be with you every step of the way, from the listing agreement to the closing table.


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What my clients are saying  

Todd was a very prompt and dedicated agent for us during our home listing and selling process. He was extremely accommodating and went above and beyond to handle unforeseen things that came up during the sale to make it happen on time. We appreciated having him to help with this process and would not hesitate to recommend his services!

 

~ Regan & Elvir C.

I was nervous to be looking for an apartment as a "first time living alone since college" person and I needed Safe, Walkable to Work, and Dog Friendly. And boy did Todd deliver! I only looked at one place, it was near the water and had a view; I was sold! He even offered to move my couch, I'm guessing the last one is a limited bonus.

 

~ Annie D.

My husband and I popped into the real estate office (without an appointment) and Todd welcomed us in. We were interested in the annual rentals that were available in the area. Todd listened to our needs and wishlist, along with our budget and promptly found a couple of options for us to consider - one of which we signed a lease on. Todd is friendly, professional and a pleasure to work with!

 

~ Mark and Yvonne

As first-time sellers in Palm Beach County, my wife and I were unsure of what to expect. After our first meeting with our agent Todd Ketcham, he made the entire process seamless. He walked us through the process explaining what we should expect as we proceeded to sell our condo. Todd did an incredible amount of information gathering for us, open houses, offers, potential buyers, negotiations all the way through the closing . The delivery of the information was straightforward: present the info and talk about pros/cons/strategy for moving forward. He really treats the situation like he was selling the property. Whenever I had a question or needed information regarding the process, Todd was quick to respond and was very open to listening to our concerns and questions. I can confidently say, if Dentists were half as courteous, as professional, as honest and responsive as Todd Ketcham I’d make dental appointments every week.

 

~ Bill & Lisa Dobbins

I was looking for a rental. The agent I was using was sending all sorts of listings for which I did not qualify and were out of my search area. I contacted Todd Ketcham for assistance. He was able to find me a rental within my budget and my search area. I will be coming to him for all future real estate needs.

 

~ Larry Diamond

Around mid-March I started looking for a new place. I had clicked the "Have an agent contact me" option on a number of sites. I spoke to a few, but got ghosted by most. Todd at Coastline contacted me, and got the communications going. We saw a bunch of homes, until I finally chose the one I bought. Todd took the time to understand my budget, my needs vs my wants, he took it all into consideration with the listings he showed me. He is a great guy and a better realtor. I thoroughly enjoyed the experience! Thank you Coastline and thank you Todd!

 

~ Sean Tierney

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